The new logo

Thanks Arnold. It's certainly had what may be considered a surprisingly "Unwrinklylike" response today.

Is this a portent for the future?

I suspect it's gonna be harder to make an 'Outpost Wrinkly' logo out of, anyway - although the letters are there for an OW TARDIS, I suppose...

The Co=Ordinator wrote:It's certainly had what may be considered a surprisingly "Unwrinklylike" response today.

I object to that. Seriously.

I don't recall any rude words, or much in the way of unsupported knee-jerk negatives.

It's been analyzed and reviewed based on its historical context, actual features, and practical usage.

Wrinklies are not mandated to uphold the cheery or positive if the material discussed does not support it.

I'm very underwhelmed - I had to go back and check that it actually said doctor who - failed to register it the first time.
I don't really like the lack of colour - like Warped I'm not sure how this will work on the merchandising.
I like the idea of the Tardis bit but not so much the execution.

Graymalkin wrote:I suspect it's gonna be harder to make an 'Outpost Wrinkly' logo out of, anyway - although the letters are there for an OW TARDIS, I suppose...

Please please please don't change the lovely Outpost Wrinkly banner - this one is pleasing to the eye and comfortingly familiar.

Lee Carey wrote:
Working on the Celestial Toyroom cover and redrawing the classic Tom logo in illustrator made me appreciate the amount of thought that had gone into it, and how uniquely the designer had solved many of the problems inherent in the Doctor Who logo (in particular, the C, T, O letter spacing and the fact that the WHO part will always dominate the logo if the Doctor part is placed above it).

Does anyone know anything about the formation of the '73 diamond logo? Something that's been with me my whole life and I know bugger all about it.

I quite like the new logo - but I was never, really, a fan of the name-badge logo. I don't really see the problem if one part of the words dominate.

It's OK although I think I would prefer it without the serifs. It's just a logo after all. I actually quite like the current one. Stanmore mentioned the diamond logo - now there is one I have always disliked as I found it over fussy. I prefer plain and simple I think.

andrea wrote:It's OK although I think I would prefer it without the serifs.

I've just twigged that the serifs on the D and the W are there to help create the tardis shape, but I'm not sure why they're present on some of the other letters.

I would also like to withdraw my earlier comment about the lettering looking like something I could have slapped together myself. In fact, having looked at my efforts vis a vie graphic design, the Who logo is considerably better than my efforts. I just don't like the font very much.

On the plus side, the Tardis shape is going to look good as a badge and probably quite awesome airbrushed onto the back of a leather jacket*.

Underwhelmed sums me up. I have worked in the design industry for over a decade and, for me personally, it comes across as clumsy and I agree that the DW TARDIS icon probably came first and they then tried to create a logo from it.

Mind you, I wasn't bowled over initially by the 2005 lozenge but now its like an old friend. The old diamond logo is fussy but I love it to bits. So may be this new one will grow on me.